Bruce Seven worked on special effects in the mainstream film industry before he entered the adult film business. He started filming bondage porn on 8 mm film as a hobby around 1970. He was first hired as a professional camera operator around 1980, shooting bondage features for Bizarre Video.
In 1983 Seven and actor John Stagliano formed Lipstik Video, a producer of lesbian themed porn. For Lipstik, Seven produced and co-directed his first film Aerobisex Girls. Bruce Seven married pornographic actress Bionca in 1984. She appeared in a number of Seven's S&M fetish films such as Autobiography of a Whip (1991), which also included future porn producer Ed Powers. From 1984 to 1986, Seven directed a line of videos for Vivid Entertainment featuring Ginger Lynn. He also produced and directed the Loose Ends series for 4-Play Video starting in 1985. Starting in 1990, Seven made films for John Stagliano's Evil Angel Productions as an outside director. For Evil Angel, he directed bondage films including House of Dark Dreams and lesbian films including Where the Girls Sweat. He also directed several films in the Buttman and 'Buttwoman series. In 1993, Seven worked with Bionca to launch her new production company, Exquisite Pleasures. He produced and co-directed Takin' It to the Limit with Bionca. The video was Bionca's debut as director and it won the 1994 XRCO Award for Best Video. He also directed the Buttslammers series of all-girl films.
